Welcome to Emerson Joy Co!

As a boy mom to three amazing sons, I, Ashley, always imagined naming a daughter Emerson. While life blessed me with boys, I decided to give birth to a new kind of baby—my boutique, Emerson Joy Co. The name Emerson represents the strength and beauty I envision in women, while Joy is a reminder to choose happiness every day, no matter the circumstance. This boutique is my way of combining my love for fashion with a deeper purpose: helping women feel and look their best without breaking the budget.

At Emerson Joy Co., we hand-pick every piece with care, offering a range of chic, statement styles that are perfect for everyday wear or church or special events like brunch, girls' nights out, and parties. Our goal is to inspire confidence and joy in each woman who shops with us. Whether you're stepping out for a casual day or making an entrance at a big event, we hope you find something here that makes you feel unstoppable.

Thank you for being part of this journey. Your support means everything, and we can’t wait to help you find your new favorite pieces!